5 Top Social Media Scheduling Tools | For Instagram, Facebook, & Pinterest

As a content creator, social media scheduling tools are so important! Scheduling your post can save so much time and make sure all your content is shared to all your followers in an easy and consistent way.

If consistency is key, social media scheduling tools are mandatory. If you are ready to step your social media game up, then this is the post for you.

Here are the She’s a Creative top 6 social media scheduling tools. This list is primarily for scheduling on Instagram, Facebook, and Pinterest. While there are many other scheduling tools, these are the ones we have experience with.

Top 6 Social Media Scheduling Tools (in no particular order)

1. Preview

thepreviewapp.com

Pros

Preview is free and allows you to use almost all of their features. Some notable features in the paid pro version are: unlimited instagram accounts (I added quite a few with the free version before switching to premium), access to all the filter packs, full analytics, hashtag analytics, and repost features.

Preview is a gem because it is easy to use AND the makers at Preview don’t hold back on giving free customers a lot of value. The hashtag feature alone makes Preview-Pro worth it. Preview has several different aspects of their hashtag feature which allows you to test hashtags, help you brand your hashtags to get featured on large accounts, tests your hashtags so you can see which tags give you the most growth. The cool thing is that Preview does allow you to experience some of the hashtag strategy features in the free version.

Preview also has a calendar where you can view your upcoming posts. It is easy to create a branded feed using their preview feed. Preview has an analytics section that is pretty decent and gives percentages which I really like. In order to see your best times to post and top hashtags you will need the Pro version but the free version gives a decent amount of insight for the week. I really enjoy the layout of their analytics because percentages really give a clear indicator of growth and engagement. 

Another thing that makes Preview perfect is that you are able to tag people in your captions without knowing their full name you can just start typing it and Preview will generate a list of users to help you search who you are looking to tag. I don’t always remember the IG handle of someone I want to tag so this capability is really helpful.  Long story short, Preview is hands down my favorite scheduling tool.

Cons

The drag and drop is different than what you would experience using other scheduling tools. To arrange your images you “switch” your photos. The drag and drop is a bit clunky in this system. Preview does not “push” your posts to Instagram, you will have to manually publish your posts, but you will get an alert at the time you need to post. Program is only available on mobile devices. I would love for Preview to take on more social media channels but right now they are a beast on the ‘Gram.

Overall

thepreviewapp.com

I haven’t heard of this app making a lot of waves but I personally LOVE this app for scheduling on Instagram. It is easy to use and FREE.99! The value you get on the pro-version is completely worth it, especially from the hashtag analytics. #favescheduler

2. Planoly

planoly.com

Pros

Planoly is a common app that people use for social media scheduling. This is a really advanced app for scheduling and it is WORTH it! They offer a free version for 1 account and 30 posts for month. For consistent creatives that post multiple times a day, you will have to upgrade to a paid account which can range from $9/mo (for 1 account and unlimited uploads) to $199/mo (for 10 accounts and unlimited uploads + more).

Planoly does such a great job at updating their software when Instagram makes changes. Planoly is a partner with Instagram and the Planoly app works in sync with IG! Not only can you drag and drop easily with the scheduler but you can also schedule Instastories. This changes the game for scheduling tools.

Another important thing to mention is that as a partner with the Gram, Planoly is able to “push” posts to Instagram. Using this app you won’t have to manually post to IG.

Lastly, Planoly has amazing analytics capability. You are able to see your overall stats and top posts for the last week, month, or years (depending on your plan.

planoly.com

Cons

Planoly has two downsides to Planoly. For starters, Planoly jumps from 2 to 5 accounts and the price jumps substantially, which is not forgiving to newbie creatives who want to grow multiple accounts. The second downside is that if you do not know the exact name of someone you are trying to tag in the post Planoly will not help you search and find the correct name. I have tagged people wrong in my captions a lot because Planoly no longer suggests correct IG handle names to me.

Overall

Planoly is an investment worth making if Instagram is your primary platform. It syncs perfectly with the Gram and is one of the easiest apps out there to schedule apps. Everything can be done easily, right from your phone.

3. Tailwind

Pros

This is the number one scheduler for Pinterest (in my humble opinion). Tailwind is worth its weight in gold (that’s how the saying goes I think)! The movers and shakers at Tailwind go out of their way to make sure users are educated on how to use the platform. I can honestly say that I have seen immense growth on my Pinterest profile thanks to this scheduling tool.

As a creative entrepreneur, Pinterest is a huge part of my business. Using the bulk upload feature, this scheduler makes it to where I can post 3 months of content in a couple hours! The beauty of Tailwind is that the platform will post for you, at any hour! The Tailwind calendar makes it easy to view your upcoming pins and what slots you need to fill with content. The platform also suggests the best times to post your content!

Tailwind has a free trial so you can test out all its cool features like their analytics. Tailwind has some of the most comprehensive analytics I have ever encountered! Using their analytics you can track growth and followers, how well your posts are doing, traffic, and more!

Guess what else? Tailwind is also an official partner with Instagram! While I haven’t had a chance to try Tailwind for Instagram, I can only imagine how amazing this platform is for the Gram.

Honestly, Tailwind can do no wrong for me.

Image from Google

Cons

I don’t want to even write anything negative because I have no idea what I could say. One downside I have to mention is that Tailwind tribes are really difficult to navigate as a newbie to the platform.

Overall

Tailwind is truly a model for what a social media scheduling tool should be. Having the ability to schedule posts for MONTHS in advance in only a FEW hours makes the Tailwind app a top social media scheduling tool. I am excited to try this platform with Instagram!

4. Hootsuite

https://hootsuite.com/

Pros

Hootsuite is the bomb. There is a 30 day free trial and honestly after you experience it, who wouldn’t want to purchase the full version.

You can literally manage all of your social media in ONE platform. Facebook, Instagram, Youtube, LinkedIn, Twitter, and Pinterest! You can bulk schedule, get analytics, and more with the paid plan.

Hootsuite analytics are very in depth and really help you as a creative track your return on investment (which is something they proudly share on their website).

One thing I really enjoy about Hootsuite is the ability to schedule posts as you are browsing online. If you see an article online you can use the Hootsuite extension to schedule content.

Hootsuite also has a really nice scheduler layout where you can see where the gaps are in your posting schedule and you can fill in the gaps with content.

https://hootsuite.com/

Cons

I have a love/hate relationship with Hootsuite only because people had the ability to turn off notifications for posts that were published using Hootsuite. This meant that posts were not being seen. I believe Hootsuite has figured this out but that situation left a bit of a bad taste in my mouth. Hootsuite has definitely redeemed themselves with their ability to push to so many different platforms, but that one little thing had to be mentioned in the spirit of transparency. It just goes to show that these tools are just that, tools.

Overall

Hootsuite is a bit of an old-faithful option! You know exactly what you are going to get and they have lots of options for you to plan any social media network you could possibly be on.

5. Later

https://later.com/

Pros

Later has some of the cutest branding ever! From their emails to their education material, I feel like this platform really models what we all want which is to create amazing content and to have social media feeds that reflect our hard work.

Later is an Instagram partner and as of lately they have the ability to auto publish to Instagram which is an amazing new feature!

Later goes out of their way to help users create new and unique content using their platform. They also have lots of resources to help people grow their social media. The analytics feature on Later is spot on when it comes to engagement and post performance.

The last thing I want to mention is that Later has an amazing FREE option that gives a few more options than other platforms. While Later is amazing for the Gram you can also schedule posts on Twitter, Facebook, and Pinterest and the free version allows you to use each social media channel.

https://later.com/

Cons

I’ll need to work with this platform more to speak on its cons. This will be updated soon.

Overall

Who wouldn’t love this cutie? Later speaks to me and my brand and I think that is where all my good vibes come from for this platform.

Which of these tools, if any, do you use? Good ole Excel is also a tool. Let me know yours below!

xoxox Kay


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