How to Cross Post on Social Media

Cross posting is when you post the SAME picture and caption across all your social media accounts.

STOP.

Photo by Bethany Legg on Unsplash

Don’t ever do that again. Why should someone follow you on Instagram and Facebook if you plan to post the EXACT same thing across both platforms?

Have you ever read a caption on social media where you were told to share the post but you were on Instagram? It’s confusing and sloppy.

Here are a few tips to show you how to cross post on social media the right way!

1. Create a caption for each platform.

When writing a caption on Instagram, keep your audience in mind and craft a message specific to that platform and followers. Usually on Facebook, friends and family are following so you would likely use a more intimate tone than you would on Facebook.

The way you format your captions will also vary on each platform. Sometimes, it is a simple tweak from “double tap if you agree” (Instagram) to “leave an emoji below if you agree” (Facebook).

An easier way to think of this is to break up your caption. 

For example, if your audience is more active on Instagram then you will put your full caption on Instagram: 

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Then on Facebook you will summarize your caption and point people back to your email list, website, or Instagram:

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Then IF you are Twitter or any other social platform, you will put your full caption into a short sentence and tweet it: 

Need great images to collaborate with brands? Book me today! momentswithmk.com/book-me

It may seem like extra work to create a unique caption for each platform but you can make simple changes that will make your caption match the social media platform you are on.

2. Post when your audience is most engaged.

Photo by rawpixel.com from Pexels

When you post the same image on multiple social media platforms do you optimize your posting time to when your audience is most engaged?

You can see my recommendations for the best times to post on Instagram here. As for Facebook, Twitter, and LinkedIn your best time to post may be at a different time.

Being mindful of when your audience is engaged across different platforms is vital to cross-posting on social media.

3. Use the right call-to-action (CTA).

“Swipe right/left” and “Double tap” is best used for Instagram. When you copy and paste your social media post to Facebook your CTA should be specific to the Facebook platform.

Examples of CTA’s:

  • Swipe (Instagram)
  • Double tap (Instagram)
  • Share this post (Facebook)
  • Retweet (Twitter)
  • Drop your favorite emoji if you agree (Instagram primarily but will work for Facebook)
  • Tag a friend (Instagram and Facebook)

These are basic call to actions. Click here to learn How to Write an Effective Call To Action. 

4. Don’t Over Post

Photo by Marjan Grabowski on Unsplash

On Twitter you can post multiple times per day. Instagram you can post 2+ times a day while Facebook is for once a day or 4 times a week.

Because of the difference in the amount of times you should post on each platform, it is not a good idea to share every post on all your social media at the same time.

Instead, make sure your best 4 posts are shared on Facebook at different intervals throughout the week.

You want to put out quality content on each platform. Posting too much can lead to negative feelings about your profile.

You don’t want to look like a spam account so be mindful of how much you should post on each platform.

5. Use a different picture

If nothing else, try using the same caption (optimized for the platform) and use a different picture. People relate to different pictures in different ways. Essentially what you are doing is split testing when you post the same caption with two different pictures.

When you use a different picture you can still see how your audience responds to the same piece of content. This also switches things up for people in your audience that follow you across multiple platforms.

In conclusion…

Cross posting on social media is an effective tool to get your information and content to a wider audience. Knowing exactly how to post your information in a unique way on each platform can help you reach your audience in a way that does not feel spamy and gives your audience what they need.

xoxoxo Kay


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